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Neuromarketing Solutions Market: Development Factors Zach Hyman Black Jersey , Key Players, Regional Analysis, Applications and Forecasts by 2024
by rakeshigr · January 21, 2019


The main objective of this report is to define, describe, and forecast the global 鈥淣euromarketing Solutions鈥?market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.


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North America to influence the Global Neuromarketing solution Market through 2018-2024


Global Neuromarketing solution market was dominated by the North America region over the historic period of 2016. Some factors, which are driving the North American neuromarketing solution market are it houses several leading companies operating in the neuromarketing solutions market, continuous increase in number of neuromarketing solution providers firm, highly advanced technological infrastructure which has made them early adopters of technology and providing early mover advantage in this sector.


Increasing application of neuromarketing in several sector to understand the consumer is influencing the market


One of the key factors spelling growth for the market is the fact that neuromarketing solutions help to process consumer data in a marketing environment in a highly effective manner owing to the use of neuroscience techniques. The rising applications of neuromarketing solutions across a number of industries, chiefly as the awareness regarding the vast potential benefits of these techniques is rising at a promising pace, is influencing the growth of this market.


Functional Magnetic Resonance Imaging to Remain Most Preferred Technology


Based on the technology, the global market for neuromarketing solutions is classified into functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), eye tracking, electroencephalography (EEG), and positron emission tomography (PET). The fMRI segment is leading this market.


Singapore Press Holdings (SPH) launched neuromarketing consumer insights lab in March 2018


Singapore Press Holdings (SPH) and neuroscience technology company NeuroTrend launched a neuromarketing consumer insights lab to provide deeper level consumer insights for advertisers. NeuroTrend has worked with global companies such as Johnson & Johnson, KFC, Knauf, Lays, Pepsico, Pfizer, Philip Morris, Teva Pharmaceutical, World Wildlife Fund and more.


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Facebook builded Its Own Neuroscience Center to Study Marketing in May 2017


Facebook opened center for marketing science innovation, which would be a place for the social network to conduct neuroscience research that would help advertisers, publishers, brands and tech companies to better understand what type of content resonates across platforms and devices. This lab would study users in a variety of situations meant to simulate viewing content in various settings, including on a desktop computer, mobile device or big-screen television.


GSK Consumer Healthcare launched a new 鈥榗onsumer sensory lab鈥?in October 2017


GSK Consumer Healthcare launched a new high-tech 鈥榗onsumer sensory lab鈥? The lab, located at the firm鈥檚 UK headquarters in Brentford, aimed to understand consumers鈥?sensory preferences, working alongside the existing 鈥榮hopper science lab鈥?to understand consumer preferences and behaviors throughout the product development process. Products will be tested by the panel during eight weekly sessions, meaning that consumer preferences will be incorporated throughout the product development process.聽

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